Monday, April 24, 2017

Now%20you%20can%20buy%20TV%20ads%20through%20Google%26%238217%3Bs%26nbsp%3BDoubleClick

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Now%20you%20can%20buy%20TV%20ads%20through%20Google%26%238217%3Bs%26nbsp%3BDoubleClick
 Google is announcing that advertisers can now buy traditional TV advertising through the DoubleClick Bid Manager. Bid Manager is the main DoubleClick ad-buying product, so Google is pitching this as a way to manage TV and online ad campaigns from the same place. “Historically, TV and digital advertising have been bought and measured through different systems and currencies,”… Read More

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