Placecast%20launches%20new%20product%20to%20verify%20the%20location%20data%20in%20mobile%20ad%26nbsp%3Bcampaigns

Google Analytics Certification Exam: Get Certified in 2 Days

 Alistair Goodman, CEO of mobile marketing company Placecast, said location data is the “next frontier” when it comes to ad measurement and verification. For example, Goodman pointed to a study by Factual and the Mobile Marketing Association that found that 40 percent of marketers are concerned about the quality of location data. He said there are a number of different… Read More

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