Thursday, June 29, 2017

Facebook%20introduces%20new%20ad%20metrics%20and%20promises%20that%20more%20are%26nbsp%3Bcoming

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Facebook%20introduces%20new%20ad%20metrics%20and%20promises%20that%20more%20are%26nbsp%3Bcoming
 Facebook says it’s introducing a number of new measurements for businesses that buy ads and own Facebook Pages. Last year, the company admitted that it had been misreporting some metrics — individually, none of the mistakes seemed particularly serious, but cumulatively, they created the impression that the company needs to work harder on transparency for advertisers. (It’s… Read More

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