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 Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The service, available now, offers watches in two sizes 34mm and 41mm. I’ve asked the Swatch group for comment – I basically want to know who is buying Swatches these days… Read More

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